We’ve connected shopping outlets across the UK, bringing retailers and shoppers closer together. BT Wi-fi helps you reach your customers directly, sharing specific promotions with them and adding value to their experience while they engage with your brand.
Wi-fi is changing the way people shop. It’s all about improving the experience, and helping customers shop better. Whether by comparing prices, reading reviews or finding great deals. Wi-fi is a must for your customers, making it a must for you.
Installing wi-fi in a shopping centre or department store can feel like a big move, but we love a challenge. With thousands of installations under our belt, we’ve had tonnes of practice, so you’re in safe hands.
And there’s more - BT help make your wi-fi a success. We provide you with marketing support like in-venue communication and PR announcements to really make the most of your new connection. We explore new, exciting ways of using your wi-fi to engage with your customers, and enhance your customer service.
When it comes down to it, the statistics say it all.
30% of people would actually choose a retailer that offers free wi-fi over one that doesn’t*.
71% of consumers have used the internet to help them make purchases**
24% share details of their purchases on social media**
*YouGov, Innovations in Retailing 2015
**British Council of Shopping Centres (BCSC) The Role of Social Media in Shopping Centres. http://aspectmr.com/wp-content/uploads/2015/01/3005-Social-media-bro.pdf